So if you know me well I am not much for a logo. In today’s world, obviously there are a myriad of logos that companies have that become quite iconic. For me, I wanted to approach this as a rebirth of my previous designs that usually had an apparel silhouette concept. I wanted a simplistic design that everyone can relate to as well as bringing in a graphic that could be my iconic look.
Fast forward, here we are! The birth of the XV logo is meant for you to have your own connection with it. Almost like a Rorschach image, ‘What do you see? What do you feel?’.
The Signature Series I have created challenges you to take your style and enhance it without having a literal designer name on it. Print is always a personal way to express yourself, and I encourage you to play with it and explore.
My brand is all about making a personal connection with it and I want you to be able to integrate that in your life your way without being obvious. Keep them questioning, let them ponder, and invite them to explore XV for themselves.